As part of the team entrusted to realize the first 25hours Hotel in Asia, this project was an opportunity to let our imagination fly. Perched atop the ASHTA mall in heart of Jakarta's Surdiman Central Business Distict, our designs were inspired by imagining collision of Jakarta's dense urban jungle with the lush fauna of the Indonesian countryside.
"We approached every space as a unique experience waiting to unfold," describes EDG Managing Director Rob Shen. "Luxury here is experiential—it's storytelling through immersive design."
EDG project scope:
• Arrival & Lobby
• COPA Latin American Bistro
• Vida Spa
• Creative Lounges
• Cabana Pool Deck & Grill
