Westdrift Brand Positioning & Property Graphics

Driven by the dream of “Endless California Summer”, Westdrift embodies coastal modern style with a timeless California Cool aesthetic. Envisioned as a modern clubhouse, designed for a new generation of dreamers, doers and makers, this Manhattan Beach resort highlights references to beach, pier and water throughout the guest experience. From the graphic swooping canopy at arrival to the golf-course overlook, playful iconic elements and super-graphics invite guests to kick off their shoes and relax. Playful positioning invites local Silicon Beach entrepreneurs, vacationers and sports celebrities to take residence in this home away from home in Southern California’s most exclusive beach community.

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