Viceroy, DC

In branding and positioning Viceroy’s latest lifestyle offering in Washington DC, we were inspired by our tree-lined street, robust dining scene, and historic residences around us to create an neighborhood-oriented hotel that would instantly makes guests feel like locals. This was a place that felt apart from the political fray, and yet centrally located to all that the city had to offer.

Choosing to set ourselves apart from the competition of Washington, The Viceroy DC promotes the dimension of the “District” by introducing guests to an authentic creative intersection – from writers to artists, a community of expression is found throughout the hotel. Avant-garde style set in intimate spaces elevate this hotel as more that a place to stay, but a “People’s Place” to gather, socialize, discover, and partake in the unique composition of Logan Circle.

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