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Neon Pigeon

Neon lights and pigeons are ubiquitous in urban hubs all over the world, evoking images of social energy, graffiti and late-night discoveries. Inspired by a mash-up of New York meets London meets Tokyo, we crafted a brand that captures the essence of a modern Izakaya with a distinct underground urban vibe.  Neon Pigeon’s gritty urban-funk aesthetic is complemented by an experimental take on branding, graphics, and visual imagery. Custom signage provides a playful touch against industrial surfaces, while massive vibrant murals illuminate key vistas. 

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