How to Fix the Three-Meal Outlet: A Collaborative Study with Horwath

In most cities, classic All Day Dining restaurants in hotels struggle to compete with high-quality independent venues. ADD outlets are usually designed to accommodate breakfast demand, and they tend to be oversized and lacking in compelling concepts. This results in underutilization and low average spend, wasting an opportunity for the hotel to engage with the local community and develop a reputation. Sam Sheldon, Senior Creative Strategist for EDG Singapore, worked with Horwath HTL to analyze ADD performance numbers across key markets in Asia-Pacific. Their report gives insights and case studies on how to drive strategic F&B decision-making for these restaurants.

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