EDG gallops into BDNY with an immersive hospitality space.

EDG partnered with WorldHotels Crafted Collection to concept and design Posta, a signature Designed Space at BDNY 2022. Our joint team had a blast creating and inhabiting this immersive hospitality experience, inspired by Argentina’s polo culture as well as the materiality and indoor-outdoor nature of the country’s bucolic estancias.

Visitors filled the space for two solid days of talks and networking, including presentations from EDG’s Jennifer Johanson and Pieter Stougaard. With warm lighting, luxurious seating, soft acoustic paneling engineered to look like wooden beams, and a curated playlist of tunes from the Pampas of South America, the space offered a lively and engaging counterpoint to the surrounding trade show floor. The experience provided community in the heart of the convention and spoke to Crafted Hotels’ dedication of providing lodging uniquely at home in their communities across the globe. 

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