Branding the best ... Mii amo's branding collateral is nominated for a 2023 Best of Year award.

We're thrilled to share that our branding for Mii amo is a 2023 Best of Year finalist! Creating the visual identity system for this cherished property was truly a labor of love. We collaborated closely with ownership, the architect, and the interior design team to articulate a new, holistic vision that honors Mii amo's unique brand of wellness and perfectly suits the canyon context.

Mii amo is enveloped in the grandeur of Sedona's Boynton Canyon. The colors, symbols, materials, and textures we used in the branding reflect the strong sense of place. Tactile papers echo rough-hewn canyon walls. Detailed photography of native cacti and flora highlight the brilliant beauty of life in the desert. Subtle yet elevated embossing brings light and shadow to two-dimensional elements. Rocks pulled from the desert itself inspired organic, one-of-a-kind signage.

Each piece, however small, offers space to breathe and reflect, the very essence of journeying at Mii amo.

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